How we're building PawPath
A clear path from research to a global learning platform — estimated over the next 6–12 months.
Research & foundations
- Research
- Curriculum design
- Educational framework
- Industry consultation
Build & validate
- Interactive platform development
- Lesson creation
- Multimedia production
- Beta testing
Launch & grow
- Public launch
- Community development
- Partnership programme
- Continuous content expansion
From prototype to platform
- 1
Now
Research, curriculum and prototype.
- 2
MVP
The core interactive training platform.
- 3
Public beta
Open testing with real owners and dogs.
- 4
Mobile apps
Learning on the go, on every device.
- 5
Community
Discussion groups, expert Q&A and challenges.
- 6
Trainer marketplace
Connect with vetted professionals when you need hands-on help.
- 7
Global expansion
Multilingual content, starting with key African and European markets.
We're not starting from zero
The curriculum is designed, the prototype is built, and real professionals are involved. Here's what's already done.
200+
Curriculum
lessons designed across 24 modules, 10 phases
Built
Prototype
Interactive platform with lesson player, tools, onboarding
Growing
Waitlist
Early interest from owners, trainers and vets
20+
Interviews
Conversations with trainers, behaviourists, vets and owners
Active
Advisory interest
Professionals interested in shaping the curriculum
Simple model, multiple revenue streams
Free gets you started. Premium keeps you going. Partnerships scale the business.
Free
Get started
Module 1 (12 lessons), basic training tools, community access. Enough to see the value.
Premium
The full experience
All 200+ lessons, spaced practice engine, missions, printable resources, advanced tools. Monthly or annual.
Certifications
Prove your skills
Optional paid assessments that give owners a credential. Good for professionals and serious hobbyists.
Partnerships
B2B revenue
Shelters, breeders, pet shops and vets can offer PawPath subscriptions to their customers. Everyone wins.
Start small, earn trust, then expand
We're not trying to launch globally on day one. We're building something great for a small group first, then letting the quality speak for itself.
Build in public, learn from real owners
- Content marketing — practical dog training articles that rank on Google
- Waitlist building through social and partnerships
- Interviews with trainers, vets and owners to validate every decision
Start with the people who already care
- Beta community of engaged dog owners who test and give feedback
- Partnerships with trainers who recommend PawPath to their clients
- Referral programme — owners invite other owners
Expand where the problem is biggest
- Africa-first expansion (underserved, high demand, low access to trainers)
- UK and US where pet spending and digital adoption are highest
- Multilingual content as the platform proves product-market fit
What we're raising and why
We're raising a pre-seed round to take PawPath from prototype to a live product with paying users. The curriculum exists. The tech architecture is proven. What we need now is time, a small team, and content production.
Platform engineering
Build the full product, shipping one module at a time
Content production
Professional videos, illustrations, and multimedia assets
First 1,000 users
Marketing, partnerships and community-building to hit critical mass
Runway
18 months to reach product-market fit and sustainable growth
Want to follow our progress?
Join the waitlist for early access and product updates as each milestone ships.